This 1939 ad in a medical journal was actually an ad for an ad - more precisely for the firm Parke Davis on the basis of a 'See Your Doctor' ad campaign it was running in major popular media raising patient awareness of endocrine disorders.  Specifically it suggests to lay readers that the difficult 'symptoms' of puberty in their daughters might be alleviated by prescription estrogens -- after consulting a specialist of course.  Direct to consumer prescription drug advertising never went away even in the age of stricter regulation.
On this page I will periodically share items from my collection of historical pharmaceutical ads, with commentary to illuminate their implications for the drug industry's activities, along with doctors and patients and illnesses of the past.  These advertisements all come from medical journals and were aimed strictly at health professionals in the days when advertising prescription medicines directly to the public was forbidden (as it still is, everywhere but the USA and NZ).  It is essential to bear in mind that they speak to the doctor in language meant to tap in to his experience and prescribing habits.
Advertising like this, especially the full page ads that I collect, was routinely removed from medical journals when they were bound by libraries.  Thus, these images are not a widely available resource for historians of medicine -- a pity due to their enormous value as evidence.
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